OUR APPROACH

APPROACH

We don't design logos, we build brands. We work with our clients from the ground up, digging deep to understand the motivations and aspirations behind their projects to create functional, dynamic and accessible communication tools that take their ideas to the next level. Whether for a large business, small startup, a cultural institution or a non for profit organization, strategy is always at the core of all of our work.

We don't design logos, we build brands. We work with our clients from the ground up, digging deep to understand the motivations and aspirations behind their projects to create functional, dynamic and accessible communication tools that take their ideas to the next level. Whether for a large business, small startup, a cultural institution or a non for profit organization, strategy is always at the core of all of our work.

We don't design logos, we build brands. We work with our clients from the ground up, digging deep to understand the motivations and aspirations behind their projects to create functional, dynamic and accessible communication tools that take their ideas to the next level. Whether for a large business, small startup, a cultural institution or a non for profit organization, strategy is always at the core of all of our work.

01 POSITIONING

We define the essence of a brand by identifying its personality traits, and then imagining how it will come to life in its industry, enabling us to determine how people will perceive a brand identity on an emotional level. Understanding where a brand identity fits in the bigger picture is the first step to creating an effective brand strategy.

02 NAMING

A successful brand name is uttered by millions over years. At times, it transcends into the mainstream lexicon, becoming a verb that people use in their everyday lives. A brand name must embody the brand’s personality. It must be unique, yet not tone deaf to its cultural surroundings, effectively deploying the conversions and differences between Arabic and English names. We create dynamic, powerful naming strategies that become the cornerstone of the brand strategy process.

03 ARCHITECTURE

It is important to avoid confusion in the eyes of the target audience, and to ensure that the many moving parts of a brand identity don’t compete with or harm each other. We provide organizations that are made up of multiple subsidiaries, services or products with a strategic roadmap that unifies all the different components of their brand identity in a manner that helps execute their vision.

04 PERSONALITY

As both strategists and creatives, we bridge the gap between concept and execution by translating brand strategies into visuals, interactions, experiences, words, and sights and sounds. These tangible traits are what target audiences will interact with to gain a deeper understanding of what a brand identity is.

05 AUDIENCE ANALYSIS

A successful brand strategy must fulfill the needs and aspirations of its target audience. We create user profiles and locate all the touchpoints where these potential audience members will interact with the brand. This provides us with a clear understanding of how the brand should function based on user behavior.

06 GROWTH MODEL

The brands we create are powerful communications tools that maximize an organization’s traction. To do this, we extensively research latest trends, both on a local and global level. We become subject matter experts, and not just pixel pushers. Our analysis includes understanding the shortcomings faced by the target audience. This helps us identify a competitive advantage that becomes central to the brand strategy.

07 COMMUNICATIONS

Once a brand identity is launched, we ensure that brand identities are engaging their target audiences with the most impactful messages delivered through the most effective channels. Whether it’s through the strategic use of social media tools or through a more comprehensive outdoor campaign, we provide clients with both the strategy and design to create a long lasting impact.

08 INTERNAL ACTIVATION

Your people are your brand is a key underlying philosophy that drives our approach to brand strategy. By deploying a multitude of tools and techniques, we make sure that our client’s team and executive leadership are at the heart of their new identity and that brand communications are aligned across all parts of the organization.

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.