WORK → CASE STUDY

RACE, REFUEL
REFRESH

RACE, REFUEL
REFRESH

RACE, REFUEL
REFRESH

Client

Carbon Wheels

Carbon Wheels

Carbon Wheels

Carbon Wheels

Industry

Retail

Retail

Retail

Retail

Location

Doha, Qatar

Doha, Qatar

Doha, Qatar

Doha, Qatar

Services

Services

  • Rebranding
  • Advertising
  • Signage & Wayfinding
  • Print
  • Packaging
  • Social Media
  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Development
  • Rebranding
  • Advertising
  • Signage & Wayfinding
  • Print
  • Packaging
  • Social Media
  • Rebranding
  • Advertising
  • Signage & Wayfinding
  • Print
  • Packaging
  • Social Media
  • Rebranding
  • Advertising
  • Signage & Wayfinding
  • Print
  • Packaging
  • Social Media

Details

In just a few years, Carbon Wheels has established itself as the leading and preeminent shop for bicycles, including a robust customization and maintenance service. We helped the local bike shop uplift their brand for a new retail location that wanted to create a hub for cyclists with the addition of a new cafe component in the heart of The Pearl. We injected their visual identity with adrenaline, unleashing the vitality and energy that is at the core of competitive cycling. With a revamped expression and style, their brand is now ready to ride. Our body of work extended across all touchpoints of the customer journey. From the entrance to the shop, to all the items in the café, and across the retail space, Carbon Wheel’s new brand consistently communicated the passion and depth of knowledge that the owners have for “Everything Cycling!”

In just a few years, Carbon Wheels has established itself as the leading and preeminent shop for bicycles, including a robust customization and maintenance service. We helped the local bike shop uplift their brand for a new retail location that wanted to create a hub for cyclists with the addition of a new cafe component in the heart of The Pearl. We injected their visual identity with adrenaline, unleashing the vitality and energy that is at the core of competitive cycling. With a revamped expression and style, their brand is now ready to ride. Our body of work extended across all touchpoints of the customer journey. From the entrance to the shop, to all the items in the café, and across the retail space, Carbon Wheel’s new brand consistently communicated the passion and depth of knowledge that the owners have for “Everything Cycling!”

In just a few years, Carbon Wheels has established itself as the leading and preeminent shop for bicycles, including a robust customization and maintenance service. We helped the local bike shop uplift their brand for a new retail location that wanted to create a hub for cyclists with the addition of a new cafe component in the heart of The Pearl. We injected their visual identity with adrenaline, unleashing the vitality and energy that is at the core of competitive cycling. With a revamped expression and style, their brand is now ready to ride. Our body of work extended across all touchpoints of the customer journey. From the entrance to the shop, to all the items in the café, and across the retail space, Carbon Wheel’s new brand consistently communicated the passion and depth of knowledge that the owners have for “Everything Cycling!”

In just a few years, Carbon Wheels has established itself as the leading and preeminent shop for bicycles, including a robust customization and maintenance service. We helped the local bike shop uplift their brand for a new retail location that wanted to create a hub for cyclists with the addition of a new cafe component in the heart of The Pearl. We injected their visual identity with adrenaline, unleashing the vitality and energy that is at the core of competitive cycling. With a revamped expression and style, their brand is now ready to ride. Our body of work extended across all touchpoints of the customer journey. From the entrance to the shop, to all the items in the café, and across the retail space, Carbon Wheel’s new brand consistently communicated the passion and depth of knowledge that the owners have for “Everything Cycling!”

Carbon Wheels Poster at the Pearl Qatar
Carbon Wheels Bike Tag
Carbon Wheels van
Carbon Wheels Cafe Menu

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.