WORK → CASE STUDY

A NEW WAY
TO FLY

A NEW WAY
TO FLY

A NEW WAY
TO FLY

Client

Fly Karak

Fly Karak

Fly Karak

Fly Karak

Industry

F&B

F&B

F&B

F&B

Location

Doha, Qatar

Doha, Qatar

Doha, Qatar

Doha, Qatar

Services

Services

  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Development
  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Development
  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Development
  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Creation
  • Concept
  • Brand & Product Naming
  • Brand Identity
  • Packaging
  • Menu Development

Details

We created an original concept and identity for a group of young foodies who wanted to open up a tea and juice shop. Having come from different parts of the world, they found a common ground in Karak, a local interpretation of an Indian tea drink, loved by everyone, everywhere. To help them differentiate themselves from the competition in what is a congested space, we wanted to create a memorable experience for visitors to their stand, one that would capture the imagination of travelers while keeping true to the roots of Karak Inspired by Doha’s heritage as a port city, we came up with “Fly Karak,” an airline themed offering, where every part of the experience would look, feel and sound like an airline check-in counter. Soon to be launched in Doha, Fly Karak will add a playful element to a time-old tradition.

We created an original concept and identity for a group of young foodies who wanted to open up a tea and juice shop. Having come from different parts of the world, they found a common ground in Karak, a local interpretation of an Indian tea drink, loved by everyone, everywhere. To help them differentiate themselves from the competition in what is a congested space, we wanted to create a memorable experience for visitors to their stand, one that would capture the imagination of travelers while keeping true to the roots of Karak Inspired by Doha’s heritage as a port city, we came up with “Fly Karak,” an airline themed offering, where every part of the experience would look, feel and sound like an airline check-in counter. Soon to be launched in Doha, Fly Karak will add a playful element to a time-old tradition.

We created an original concept and identity for a group of young foodies who wanted to open up a tea and juice shop. Having come from different parts of the world, they found a common ground in Karak, a local interpretation of an Indian tea drink, loved by everyone, everywhere. To help them differentiate themselves from the competition in what is a congested space, we wanted to create a memorable experience for visitors to their stand, one that would capture the imagination of travelers while keeping true to the roots of Karak Inspired by Doha’s heritage as a port city, we came up with “Fly Karak,” an airline themed offering, where every part of the experience would look, feel and sound like an airline check-in counter. Soon to be launched in Doha, Fly Karak will add a playful element to a time-old tradition.

We created an original concept and identity for a group of young foodies who wanted to open up a tea and juice shop. Having come from different parts of the world, they found a common ground in Karak, a local interpretation of an Indian tea drink, loved by everyone, everywhere. To help them differentiate themselves from the competition in what is a congested space, we wanted to create a memorable experience for visitors to their stand, one that would capture the imagination of travelers while keeping true to the roots of Karak Inspired by Doha’s heritage as a port city, we came up with “Fly Karak,” an airline themed offering, where every part of the experience would look, feel and sound like an airline check-in counter. Soon to be launched in Doha, Fly Karak will add a playful element to a time-old tradition.

Fly Karak Menu
Fly Karak Paper Cups
Fly Karak Business Card
Fly Karak Menu

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.