Logistics & Technology

Logistics & Technology

Logistics & Technology

Logistics & Technology

Logistics & Technology

With the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.

With the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.

With the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.

With the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.

With the advent of global food delivery apps in the region, we were approached by a group of tech investors that wanted to design a brand identity and app that would make them stand out from the competition. We first identified their competitive advantage: to deliver food from outlets that don’t traditionally make their food available through delivery apps. Secondly, we created a brand identity that was rooted in local culture, but with a modern twist. Foodna means our food in Arabeezy (a mix of Arabic & English), and the brandmark transformed the Arabic letter ف into an emoji. Finally, we designed the delivery app itself to deliver an end to end solution that helped the ambitious team bring their vision to life.