WORK → CASE STUDY

A LOCALLY BREWED BRAND IDENTITY

A LOCALLY BREWED
BRAND IDENTITY

A LOCALLY BREWED BRAND IDENTITY

Client

Hale Coffee

Hale Coffee

Hale Coffee

Hale Coffee

Industry

F&B

F&B

F&B

F&B

Location

Toronto, Canada

Toronto, Canada

Toronto, Canada

Toronto, Canada

Services

  • Brand Identity
  • Packaging
  • Retail Space Design
  • Photography
  • Publications
  • Production Management
  • Social Media
  • Mobile App Design
  • Copywriting
  • Brand Maintenance
  • Marketing Strategy
  • Brand Identity
  • Packaging
  • Retail Space Design
  • Photography
  • Publications
  • Production Management
  • Social Media
  • Web Design
  • Copywriting
  • Brand Maintenance
  • Marketing Strategy
  • Brand Identity
  • Packaging
  • Retail Space Design
  • Photography
  • Publications
  • Production Management
  • Social Media
  • Web Design
  • Copywriting
  • Brand Maintenance
  • Marketing Strategy
  • Brand Identity
  • Packaging
  • Retail Space Design
  • Photography
  • Publications
  • Production Management
  • Social Media
  • Web Design
  • Copywriting
  • Brand Maintenance
  • Marketing Strategy

Details

Starting out as a boutique roaster in the heart of Toronto, Canada, Hale’s passion for coffee, along with their technical know-how, helped them emerge as one of the hottest roasters in the city. That’s why when they approached  us to rebrand their company and design their flagship store, we created an impactful visual language that reflected both the art and the science of coffee roasting. We created a geometrical frame to represent technical precision and then filled it with a handwritten “Hale,” to reflect the artistry behind their signature blends. We saw the square as a dynamic canvas that can be filled with type and imagery that reflect the spirit of Hale, and so that no one will ever get bored of the brand. We also carried out a photoshoot of their surroundings, creating iconic images that evoke the spirit of their neighborhood, putting the spirit of the streets right into the hands of their audiences on every cup and on every bag of coffee served.

Starting out as a boutique roaster in the heart of Toronto, Canada, Hale’s passion for coffee, along with their technical know-how, helped them emerge as one of the hottest roasters in the city. That’s why when they approached  us to rebrand their company and design their flagship store, we created an impactful visual language that reflected both the art and the science of coffee roasting. We created a geometrical frame to represent technical precision and then filled it with a handwritten “Hale,” to reflect the artistry behind their signature blends. We saw the square as a dynamic canvas that can be filled with type and imagery that reflect the spirit of Hale, and so that no one will ever get bored of the brand. We also carried out a photoshoot of their surroundings, creating iconic images that evoke the spirit of their neighborhood, putting the spirit of the streets right into the hands of their audiences on every cup and on every bag of coffee served.

Starting out as a boutique roaster in the heart of Toronto, Canada, Hale’s passion for coffee, along with their technical know-how, helped them emerge as one of the hottest roasters in the city. That’s why when they approached  us to rebrand their company and design their flagship store, we created an impactful visual language that reflected both the art and the science of coffee roasting. We created a geometrical frame to represent technical precision and then filled it with a handwritten “Hale,” to reflect the artistry behind their signature blends. We saw the square as a dynamic canvas that can be filled with type and imagery that reflect the spirit of Hale, and so that no one will ever get bored of the brand. We also carried out a photoshoot of their surroundings, creating iconic images that evoke the spirit of their neighborhood, putting the spirit of the streets right into the hands of their audiences on every cup and on every bag of coffee served.

Starting out as a boutique roaster in the heart of Toronto, Canada, Hale’s passion for coffee, along with their technical know-how, helped them emerge as one of the hottest roasters in the city. That’s why when they approached us to rebrand their company and design their flagship store, we created an impactful visual language that reflected both the art and the science of coffee roasting. We created a geometrical frame to represent technical precision and then filled it with a handwritten “Hale,” to reflect the artistry behind their signature blends. We saw the square as a dynamic canvas that can be filled with type and imagery that reflect the spirit of Hale, and so that no one will ever get bored of the brand. We also carried out a photoshoot of their surroundings, creating iconic images that evoke the spirit of their neighborhood, putting the spirit of the streets right into the hands of their audiences on every cup and on every bag of coffee served.

Row of Hale Cups
TRANSIT Creative Agency in Doha, Qatar - Hale Coffee Bag
Hale Coffee Business Cards
Hale Coasters
Hale Coffee Business Cards
The Hale
Hale Brand Collateral
Hale Postcards Series
Hale Dynamic Branding Showcase
Hale Arabic Logo Tee

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.