Samovar Carpets & Antiques

Samovar Carpets & Antiques

Samovar Carpets & Antiques

Samovar Carpets & Antiques

Art & Decor

Retail

Retail

Retail

Doha, Qatar

Doha, Qatar

Doha, Qatar

Doha, Qatar

• Marketing Strategy
• Copywriting
• Translation
• Photography
• Graphic Design

• Marketing Strategy
• Copywriting
• Translation
• Photography
• Graphic Design

• Marketing Strategy
• Copywriting
• Translation
• Photography
• Graphic Design

• Marketing Strategy
• Copywriting
• Translation
• Photography
• Graphic Design

For almost seventy years, this family-run retailer has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to a House of Woven Art, we embarked on a project to create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and to instead produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers, artists and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.