WORK → CASE STUDY

CARPETS
REIMAGINED

CARPETS
REIMAGINED

CARPETS
REIMAGINED

Client

Samovar Carpets & Antiques

Samovar Carpets & Antiques

Samovar Carpets & Antiques

Samovar Carpets & Antiques

Industry

Art & Decor

Retail

Retail

Retail

Location

Doha, Qatar

Doha, Qatar

Doha, Qatar

Doha, Qatar

Services

  • Marketing Strategy
  • Copywriting
  • Translation
  • Photography
  • Graphic Design
  • Marketing Strategy
  • Copywriting
  • Translation
  • Photography
  • Graphic Design
  • Marketing Strategy
  • Copywriting
  • Translation
  • Photography
  • Graphic Design
  • Marketing Strategy
  • Copywriting
  • Translation
  • Photography
  • Graphic Design

Details

For almost seventy years, this family-run retailer has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to a House of Woven Art, we embarked on a project to create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and to instead produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers, artists and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

For almost seventy years, the family-run retailer Samovar Carpets has been selling the finest pieces of woven art to collectors from around the world. Inspired by the legacy of their success, we wanted to create a communications tool that would educate younger audiences about the history of woven art while discussing emerging trends in the space at the same time. Seeking to shift the brand from a carpet seller to house of woven art, we embarked on a project create a publication that would disrupt the genre of uninspiring overly-academic carpet books, and produce something art-driven, hip and engaging. To do that, we created a team of researchers, writers, translators, photographers and designers to create a striking bilingual publication that would educate readers about the beauty and history of carpets in a dynamic and imaginative way. Once published, the book will be a collector’s item that will make their name synonymous with the greatest carpet houses in the world.

Samovar Carpet Book Cover
Carpet Book Cover Front & Back
Samovar Carpet Book Table of Contents - English
Samovar Carpet Book Table of Contents - Arabic
Samovar Carpet Book Opening Spread
The Worlds Oldest Carpet Spread
Samovar Carpet Book - Arabic Spread
Samovar Car Spread
Samovar Carpet Book - Transitional Carpet Spread
Samovaar Carpet Book – 10 Steps to Making a Carpet by Hand
Samovar Carpet Book - Mirror Pose

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.