WORK → CASE STUDY
A BAKERY WITH ATTITUDE
A BAKERY WITH ATTITUDE
a bakery
with attitude
a bakery
with attitude
Client
Saving Mondays
Saving Mondays
Saving Mondays
Saving Mondays
Industry
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
Location
Toronto, Canada
Toronto, Canada
Toronto, Canada
Toronto, Canada
Services
- Brand Strategy
- Brand Identity
- Brand Strategy
- Brand Identity
- Brand Strategy
- Brand Identity
- Brand Identity
- Brand Strategy
Details
For millions of people heading out to work at the beginning of the work week in Toronto, Mondays are dreaded. They are marked by a procession of tired, lazy, and cold masses, walking to work like lifeless zombies. Saving Mondays is a bakery that aims to bring joy to the painful return to work through hot, freshly baked goods. We worked with this young group of foodies and chefs to come up with a brand identity that was not like any other bakery brand; that was anti-cupcake-shop in every way possible. A graffiti inspired logo and a set of hand drawn icons were the tools needed for the edgy bakery to take the city by storm.
For millions of people heading out to work at the beginning of the work week in Toronto, Mondays are dreaded. They are marked by a procession of tired, lazy, and cold masses, walking to work like lifeless zombies. Saving Mondays is a bakery that aims to bring joy to the painful return to work through hot, freshly baked goods. We worked with this young group of foodies and chefs to come up with a brand identity that was not like any other bakery brand; that was anti-cupcake-shop in every way possible. A graffiti inspired logo and a set of hand drawn icons were the tools needed for the edgy bakery to take the city by storm.
For millions of people heading out to work at the beginning of the work week in Toronto, Mondays are dreaded. They are marked by a procession of tired, lazy, and cold masses, walking to work like lifeless zombies. Saving Mondays is a bakery that aims to bring joy to the painful return to work through hot, freshly baked goods. We worked with this young group of foodies and chefs to come up with a brand identity that was not like any other bakery brand; that was anti-cupcake-shop in every way possible. A graffiti inspired logo and a set of hand drawn icons were the tools needed for the edgy bakery to take the city by storm.
For millions of people heading out to work at the beginning of the work week in Toronto, Mondays are dreaded. They are marked by a procession of tired, lazy, and cold masses, walking to work like lifeless zombies. Saving Mondays is a bakery that aims to bring joy to the painful return to work through hot, freshly baked goods. We worked with this young group of foodies and chefs to come up with a brand identity that was not like any other bakery brand; that was anti-cupcake-shop in every way possible. A graffiti inspired logo and a set of hand drawn icons were the tools needed for the edgy bakery to take the city by storm.
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