WORK → CASE STUDY

FROM SYRIA TO TORONTO WITH LOVE

FROM SYRIA TO
TORONTO WITH LOVE

FROM SYRIA TO TORONTO WITH LOVE

Client

Soufi's

Soufi's

Soufi's

Industry

F&B

F&B

F&B

Location

Location

Toronto, Canada

Toronto, Canada

Toronto, Canada

Services

  • Brand Identity
  • Packaging
  • Copywriting
  • Interior Design
  • Brand Identity
  • Packaging
  • Copywriting
  • Interior
  • Brand Identity
  • Packaging
  • Copywriting
  • Interior

Details

Named after this young family of recent immigrants, Soufi’s aimed to become a culinary hotspot in the heart of the city with their signature style of authentic food and home style hospitality. With plans to open a Syrian street food restaurant in the heart of trendy Toronto, Soufi's needed an identity that could act as a cultural emissary to educate Canadians about the rich culture behind mana’eesh and knaffeh in a playful, hip and accessible way. We created a brandmark modeled after a personal signature, and designed a visual encyclopedia about the world of Syrian cuisine. We created the wall and print menus, cups, napkins, uniforms, and signage in a way that created an educational, lively and colorful brand experience for everyone to enjoy.

When the Soufi family told us about their plans to open a Syrian street food restaurant in the heart of trendy Toronto, we knew that we needed to create a brand that could act as a cultural emissary. We wanted to educate Canadians about the rich culture behind Mana’eesh and Knaffeh in a playful, hip and accessible way. Named after this young family of recent immigrants, Soufi’s aimed to become a culinary hotspot in the heart of the city with their signature style of authentic food and home style hospitality and we created the perfect brand to meet their needs. A signature coupled with a world of handmade illustrations gave the Soufi’s team all the brand assets they need to communicate the rich culture of their food to new audiences. We created the wall and print menus, cups, napkins, uniforms, and signage in a way that created an educational, lively and colorful brand experience for everyone to enjoy.

When the Soufi family told us about their plans to open a Syrian street food restaurant in the heart of trendy Toronto, we knew that we needed to create a brand that could act as a cultural emissary. We wanted to educate Canadians about the rich culture behind Mana’eesh and Knaffeh in a playful, hip and accessible way. Named after this young family of recent immigrants, Soufi’s aimed to become a culinary hotspot in the heart of the city with their signature style of authentic food and home style hospitality and we created the perfect brand to meet their needs. A signature coupled with a world of handmade illustrations gave the Soufi’s team all the brand assets they need to communicate the rich culture of their food to new audiences. We created the wall and print menus, cups, napkins, uniforms, and signage in a way that created an educational, lively and colorful brand experience for everyone to enjoy.

Soufi's Storefront
Introducing Soufis
Soufi's Storefront
Soufi's Placemat
Soufis Menu Cover
Soufis Menu Open
Soufi's Cafe Interior
Soufi's T-Shirt
Soufi's Business Cards
Soufis Interior
Soufi's Wall Decor

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© TRANSIT 2019. STAY CREATIVE.

© TRANSIT 2019. STAY CREATIVE.