WORK → CASE STUDY
A CULINARY CANVAS
A CULINARY
CANVAS
A CULINARY
CANVAS
A CULINARY
CANVAS
A CULINARY
CANVAS
Client
Client
Toastery
Toastery
Toastery
Toastery
Industry
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
Location
Doha, Qatar
Doha, Qatar
Doha, Qatar
Doha, Qatar
Services
- Concept Development
- Brand Strategy
- Naming
- Brand Identity
- Copywriting
- Concept Development
- Brand Strategy
- Naming
- Brand Identity
- Copywriting
- Concept Development
- Brand Strategy
- Naming
- Brand Identity
- Copywriting
- Concept Development
- Brand Strategy
- Naming
- Brand Identity
- Copywriting
- Concept Development
- Brand Strategy
- Naming
- Brand Identity
- Copywriting
Details
For most, toast is a no-frills comfort food, with little room for creativity. But for the folks behind Toastery, a new F&B concept set to tantalise palettes in Qatar, Toast is reimagined as a canvas for the most brilliant of creations. With a menu that boasts a world full of open faced sandwiches, we created a brand that emphasized creativity, quality and playfulness. Building the brand from the ground allowed us to infuse the Big Idea across all brand applications, creating a brand world that is a 'choose your own adventure' story in culinary form.
For most, toast is a no-frills comfort food, with little room for creativity. But for the folks behind Toastery, a new F&B concept set to tantalise palettes in Qatar, Toast is reimagined as a canvas for the most brilliant of creations. With a menu that boasts a world full of open faced sandwiches, we created a brand that emphasized creativity, quality and playfulness. Building the brand from the ground allowed us to infuse the Big Idea across all brand applications, creating a brand world that is a 'choose your own adventure' story in culinary form.
For most, toast is a no-frills comfort food, with little room for creativity. But for the folks behind Toastery, a new F&B concept set to tantalise palettes in Qatar, Toast is reimagined as a canvas for the most brilliant of creations. With a menu that boasts a world full of open faced sandwiches, we created a brand that emphasized creativity, quality and playfulness. Building the brand from the ground allowed us to infuse the Big Idea across all brand applications, creating a brand world that is a 'choose your own adventure' story in culinary form.
For most, toast is a no-frills comfort food, with little room for creativity. But for the folks behind Toastery, a new F&B concept set to tantalise palettes in Qatar, Toast is reimagined as a canvas for the most brilliant of creations. With a menu that boasts a world full of open faced sandwiches, we created a brand that emphasized creativity, quality and playfulness. Building the brand from the ground allowed us to infuse the Big Idea across all brand applications, creating a brand world that is a 'choose your own adventure' story in culinary form.
For most, toast is a no-frills comfort food, with little room for creativity. But for the folks behind Toastery, a new F&B concept set to tantalise palettes in Qatar, Toast is reimagined as a canvas for the most brilliant of creations. With a menu that boasts a world full of open faced sandwiches, we created a brand that emphasized creativity, quality and playfulness. Building the brand from the ground allowed us to infuse the Big Idea across all brand applications, creating a brand world that is a 'choose your own adventure' story in culinary form.
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